What’s your why?

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Why do you do what you do?

Finances?

Family?

Personal fulfillment?

Are you helping others? Are you supporting your family?

What is the why that got you started in the first place?

question-mark-1872665_1920In your business and in your personal life, there is always a reason for what you do. There may be times throughout the journey when you forget that reason. When your career has hit a brick wall or your business has become stagnant, you may start asking other questions. When you struggle in your personal life, with family or relationships or even with people you thought were supportive friends, you may begin to question your why.

When you become frustrated and are ready to give up, re-focus on your reasons for pursuing your goals. You started your business for a reason. You chose a specific career for a reason. You developed relationships for a reason.

Sustainability is fostered through focus. As you move through the stages of your business, your career, and your life, that focus will certainly change. You mature, you experience setbacks and successes, and you learn. Your why will hardly ever change, though.

Whether you’re in it to become financially successful or personally fulfilled, focusing on your why will get you through.

Revisit your why. Don’t give up. Shift gears, adjust plans, but don’t give up. Stay focused on your why.

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