Pain is a Teacher



Pain is a teacher. Remember the time you put a little too much lighter fluid on the barbecue? The memory of your singed eyebrows and blistered lips keep you from repeating this mistake in the future. The problem with pain is that it isn’t sustainable.

Pain is not sustainable because everyone has different tolerances to pain, therefore it can not be administered fairly or effectively by those who use it as motivation. That said, I am sure the boy caned in Singapore will not soon repeat his crimes. That aside, pain is terminal.

Closer to the point, a manager tells a habitually tardy employee that if they are late again, they are subject to disciplinary actions including termination of employment.

This is a different type of pain, but a punitive motivation, non the less. This “Sticks and Carrots” method is a historical and transactional management style. Anything terminal, is transactional.

Frankly, it is incredibly ineffective. A sustainable management style is to find out why the employee is late. Is the employee disengaged or a poor performer? Or does a minor scheduling conflict exist which is turning a top performer into a disciplinary problem? Is this a perfect coaching opportunity?

Find out. Seek solutions that best serve the clients, the company and the employee. As I manager, I am not suggesting different rules for every employee. I am not suggesting being a push over to your staffs’ every whim. What I am strongly encouraging, is that we remember the HUMAN portion of Human Resources.

Learn to recognize value in your staff. Sustainability is not about chasing perfection, from ourselves or our employees, or our businesses. Sustainability centers around reaching optimal balance in the utilization of resources in achieving and maintaining peak success performance.

In plain language, ask yourself if you succeed only once, are you lucky or our you good? Sustainability teaches you to make success a positive habit.

A Positive Habit takes little to no effort, right?

That’s the point, sustainability creates maximum results with declining efforts from the success performers, without the pain, or threat of pain.

Sustainability endures!


Are YOU Blocking YOUR Own Success?


“If you have to do it, you might as well have a good attitude about it!”

My mom always told me I was smart and could make it through college. I believed her and that always stayed with me.  I insisted on the Army first. I completed 2 tours in Germany, then I raced back to attend college. Before I could finish school, I was invited to the Gulf, interruption #2.(2 of 5!) That’s 4 different times I failed, but on the 5th time, and the 6th time, I succeeded!  I conquered and received my degrees.

What you believe about education or anything, is exactly what you will get. The difference in successful people is that they understand and expect the failures that come along.  No one gets through their journey without stumbling.  The trick is to use the falls to learn the terrain!

What if the reason you are not getting hired has nothing to do with your degree, and had more to do with your thinking. Degrees don’t get jobs people do. Instead of being so vocal in a negative capacity, try to think out side of the box. Find or invent a way to win.

What can you do well enough to get paid?  What do you love enough to do for the rest of your life?  Happiness in one’s career is a big part of their success.  Work does not feel like a burden if you are doing something you are passionate about.

The first thing you can do is not listen to people who are not where you want to be. Stop hanging around people who are not actively heading where you want to head! Your peers and support group can be wings to lift you higher or a boulder that keeps you down.  Choose well.

Simply put, beliefs govern attitudes. Attitudes govern behaviors. It is the single thing that humans possess which only they can have complete and sole control over. Managed properly, beliefs are the most powerful force in the pursuit of success!

Choose to make your ideas and beliefs the source of flight, not the weight that holds you down!


Steps To Take For Success


We all want success in life.  Whether it’s success in business or family or just success in overcoming a bad habit.  The destinations may be different but the steps to getting there are for the most part the same. Deep inside all of us, we have our own personal reasons for striving for success, and really, we all define success in very different ways whether it is for financial freedom or mere sense of accomplishment.

The first step is knowing you. You have to know yourself. Spend some time reflecting on your beliefs, your passions, your intentions for your new venture, and what your ideal outcome would look like. At the same time, take an honest look at your own weaknesses and try to find your own speed bumps. If you want a successful outcome, it’s even more important to know what you need help with than to know what you do well.

It is important to know what makes you happy and what you enjoy doing, but there is a huge gap between knowing this and finding a way to leverage the knowledge for success. That leads to the second step…

Write it down, clearly and in detail. Always think on paper. A goal that is not in writing is not a goal at all. It is merely a wish and it has no energy behind it. Cement your desire in writing and bind it to you.







The next step is to eliminate emotions by letting go of the past and thinking about the present.  Let go of all the frustration, fear, anxiety, false hopes.  Today will be a new day with many more on the horizon.  What has happened in the past will most probably stay the same; you can’t change it. Instead focus on the present and live today instead of yesterday.

The final thing I want to talk about is time management.  While the fifth mentioned it is among the most important.  Don’t let the time control you. You control the time. Time management is the most effective tool you can utilize to become successful.
It is also the key factor in getting joy out of life.  Leave time for yourself to enjoy the journey.  Work hard, but work smart.

All throughout your life you will be working on “That Next Goal” so if you are only happy when you reach it, you will never be happy. There will be a new one right around the corner.  Success in life is not about reaching a final destination but instead it’s the process of constantly upgrading your life to a better version.  So, if you are just grazing with the heard, I won’t blame you for feeling down.  But if you are in the process of pursuing the life that you desire for yourself and your family than I hope that you find yourself satisfied RIGHT NOW as well as in the future.


Transactional vs. Sustainable Sales


Transactional sales are about finding a customer, selling them a product or service, and sadly starting the cycle over after each sale.

Sustainability is about committing your resources, and expertise at an incredible value to your customer’s success. Sustainable sales are about helping the consumer find solutions to both long and short term problems. It’s really about helping customers accomplish their goals. The more successful at helping clients, the more successful you become as a sales consultant.  The more successful you become at helping clients gain their goals, the more confidence they put into your expert hands. Teach your customer to be trust you enough to be honest with you. If they trust you they will tell you exactly what they need.

The BEST way to do this is to ask ALL of the questions you need to know:

  • Who is your audience?
  • What do they want?
  • When do they want/need it?
  • Where?
  • Why? Why? Why?

Then you help with the final piece of the puzzle; The How.


Sustainable sales consultants (SSC) go out of their way to help the clients achieve some measure of success based on sales expertise and a powerful network.We SSCs allow the client do as much or as little of the work as they prefer. We agree to share resources and support them on the quest for their dreams.

We teach our customers to about value; not just price.

Value is:

  • Solving a problem
  • Expertise
  • Service
  • Flexible
  • Fast/Saves Time
  • Economical for purchases
  • Profitable for sellers
  • Personal
  • Social responsibility
  • Sustainability


Basically whatever obstacle is stopping your client from achieving a goal in their life, or from making a big decision in their life.

Help them!

It only takes one person to help you in your career, as a sales consultant, small business owner, or as a service organization.

What if that one time was the difference in making a milestone or reaching goal, and it was missed?

Are you willing to miss your goals this year too?

This is why you need Sustainable Solutions and Affordable Expertise to avoid failures and remove obstacles.

How do we do prevent these failures?

We can only do this when you honestly answer any questions surrounding the goal, dream, problem, mission, transformation or what ever you wish to accomplish. Sustainable sales and business consultants provide both the affordable expertise and sustainability in key areas of life to remove obstacles and avoid failures.

Sustainable experts ask the client directly if removing the specific obstacles they named would ensure their ability to succeed?

Next they utilize their network to facilitate value added expertise in affordable, and appropriate modalities.

Then, sustainable consultants help customers say what they are thinking, imagining, visualizing and dreaming.

Poorly unskilled transactional sales representatives train customers to clam up! They say “no, just looking” when really they need help. They say OK, let me “sleep on it” when the really mean, I don’t understand how this will benefit me, my family, my business, my career or my community.

This is where transactional sale people push for the close.

The good news; anyone can learn sustainable sales, sustainable business, strategies, and a sustainable personal life.

Tony Drees Life Coach can help you. We do sustainability so well that our motivation for assisting clients is:

“I know how or I know who!”

Let us show you how to leverage affordable expertise and sustainable solutions to achieve the success your life deserves.


Customer Retention – Meet Your Goals!


How would your business perform if you had a retention rate of 50% or more? Translation; if you resell to 2 customers, you will have 2 transactions over a given period of time with no need for lead chasing or funnel building. 70% retention means for every 10 customers you sell to, your business gains 7 more transactions over time from the same clients, again without having to “build” the sale. Numbers like these will impact your sales career/ business. A higher retention ratio helps you achieve and sustain your personal, success goals!

No matter what your business is, sustainable success can only occur with customer retention. Think about it. How much time, energy and money does your company spend searching for new customers? Now imagine if for every 10 customers you did business with, 4, 5 or 7 of them would consider doing business with your company first, for their future needs. Even better, what if they would only consider conducting business with your business exclusively?

My achievements in this area have made me an industry-leading sales consultant. I have taught many others my steps for retention of clients and as a result they have become top sales consultants themselves. Their effectiveness generated my advancement as an industry leading sales trainer and business coach.
In my case, leading the industry meant:
• I worked less hours.
• I made the company the most money.
• I had the highest retention of customers.
• I had the most fun!

Here are 5 steps for acquiring and maintaining customers:
• Meet and greet (your customer).
• Assess your customer.
• Be an expert in your area.
• Don’t over-sell.
• Provide referrals when asked.
I will address each step with ‘how to’ steps, posted separately over the next few weeks. If you miss one, you can catch up on my blog.
Enjoy! This information will change your career, starting today!


Writing Your Story Of Success


Most of us have a difficult time writing about “us”. We like to be subtle, shy, unassuming and humble but each of those things don’t fit well with self-promotion; square peg, round hole. If you want to make the most of your online profiles for branding then you have to learn to “speak up” with your content and hook the people you hope will view your profile. Make your struggle and strife a “Story of Success.

Follow these tips to position your own personal brand for success:

Don’t Cut & Paste your Resume

The web is not a division of human resources and these social sites are not a cork board to post your resume for someone to wander by and glance at. You also wouldn’t walk up to a group of people at a cocktail party and hand them your resume. Joining the conversation means adding value, so go into depth and detail about your experience, abilities and facts about you so that people who meet you get a clear picture of who you are and always be personable.

Be Your Strongest Advocate

When you’re talking up a product or an experience to someone you know, you tend to be more animated because you’re passionate about it. Be passionate about yourself and light your profile up with your voice. Unless it suits your brand, don’t write from the third person. Using personality wherever possible reinforces your transparency and authenticity – both vital attributes for personal branding.

“Just Do It”

Make a tagline and try to make it something that you can own, and live up to. You can use your tagline in most professional profiles and you should leverage it as a way to make a lasting impression. Your tagline is your personal brand at a glance – this is important because when positioned properly, your tagline could appear near your name in search results. Everyone that finds you within the search results could also find you relevant to what they need based on your tagline alone.

Captivate your Audience

Think about a scenario where you have less than 30 seconds to sell someone on who you are – the elevator pitch. Make sure that the content within your profile captivates your audience within the first 15 seconds, because that’s all you have before they finish skimming and click away.

Explain Yourself

Remember that brevity is important but when you start dropping experience into bullets you need to qualify what it is you’re saying. Talk briefly about what you did within a specific job or career track. Think in terms of the cocktail party or conference again 0 once you introduce yourself, how do you describe what you do and what your company does? Break it into chunks that are easily digested to make it web-read friendly.

Stand Apart

You’re not the only one with your specific skill load out and experience. There are plenty of other people just like you that want to brand themselves in a similar way, so part of your self-promotion needs to emphasize standing out from the pack. Make sure you include your interests, abilities and those things that you’re passionate about. By highlighting the right achievements, interests and more you can add prestige to your profile and toot your own horn.

Always look at your branding profiles, especially your central branding hub, as a peer-reviewed picture of you and your personal brand. Keep the picture in focus, easy to find and centered on you and your business.